Did you ever find yourself in the situation where you just had to press that "Buy now" key but hesitated, because you did not wish to spend $47, $97 or even more just to learn that you selected the wrong product again? Let me tell you that I have been in that situation a lot of times and that I lastly found a 5 step guide to get over it.
Step 1: Find your product
Let's say you look for a book for "dog training". The first step would therefore be to go to the Clickbank Market and to take benefit of the recently introduced search feature. The results you get are prearranged by popularity by default, which means that the first match will be also the top-selling product on Clickbank.
Step 2: Product reviews
What do you do first when you wish to purchase a new car? You certainly don't go to the dealer and hand over your hard earned money right away. What you generally do is choose a possible model and then seek for some checks or reviews in magazines or on the internet. And that's just what you should do next.
Assuming that the product you contain an eye on is the ebook "Sit, stay, fetch", you would then go to your favorite search engine and type in the product name in quotes together with the magic word "review". The results you will get may not all be suitable, but you'll ultimately find some reviews on "Sit, stay, fetch".
Step 3: Customer testimonials
It is quite usual for many of the Clickbank products that buyers send testimonials to the creator whether they appreciated the product or not (but would a good businessman really publish bad testimonials on the product site?!). Assuming that the product creator is a frank person those testimonials will be real and you can get quite a good impression how the clients are happy with the product they bought.
Step 4: Extra material
Obviously you will primarily be interested in the Clickbank product you purchase, but it is always nice to have some extras that come with it. A list of bonuses, if any are offered, can most of the time be found at the bottom of the sales page. Just navigate to the web site of the product and have a look at which extra goodies you will get when you buy.
Step 5: Refund policy
In October 2005 Clickbank introduced an official refund guarantee for any product which facilitates you to get a full refund within 8 weeks after the purchase was made. After that 8 weeks the purchase is final and you cannot get your money back. To guarantee buyer satisfaction, lots of merchants offer a refund policy past that 8 weeks limit, some up to a full year. Others are even willing to provide you a refund of 200% since they believe so much in their product.
Step 6: Other options
While there are many really exceptional and excellent products available at Clickbank, there are also some that just cannot beat a hardcopy of a book, a retail software, etc. To be truthful, why would you intend to pay almost a hundred bucks for some ebook that is only 40 pages long and doesn't contain 50% as much information as a product available at Amazon or retail stores that costs something like 30 bucks?
Hint: The internet is the biggest information source available today and if you only spend some time searching you might find out that a valuable information you need could also be available for free on a website or message board.
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