For many people, the idea of merely sitting down and writing an article for article marketing stops them cold. You may wonder if you have anything at all worth saying, or if your writing is "good" enough. You ought to know that pretty much every writer - even the professionals - start out with the very same fears. Here's a five-step plan to begin your first article:
1. Brainstorm topics.
What inquiries do you get about your topic area? What are the sticking points for newbies to your field? What equipment or specific knowledge do people need to get started? Make a list of the most common queries you are asked about your enterprise.
For an example, if your niche is freezer cooking, people might want to know:
*How will freezer cooking benefit me?
*What accessories will I need?
*What are the problems I might come across?
*How much money will it cost to get started?
*What are some primary recipes?
In five minutes, you can have topics for your first dozen articles.
2. Pick one to begin with.
Pick one of your topics to start with. Forget about picking out the "perfect"topic - there is no such thing. With a pen and a piece of paper (or a computer, if that is more convenient), jot down everything you can think of associated to that topic. Don't be concerned about complete sentences, formatting, or spelling, just get the topics down.
For instance, if my topic is "How freezer cooking can benefit you," I might write,
*Save money
*Improved diet
*Lose weight
*Fun
*Social - can do with friends
*Helps you be prepared and organized
*Much less stress
3. Organize it and flesh it out.
Then take the outline you produced in Step 2 and organize it into common themes. You're working for an article about 400-700 words, so three to five main points is ideal. If you have more than that, never fear! You can turn that content into another article.
If this is where you start sensing butterflies in your stomach, relax. Imagine you're writing an email to a friend to describe to him or her the topic of your article. Again, don't get stuck on grammar, spelling, etc. Just simply get the info on the page - you can always go back and edit it.
4. Proofread.
Now's the time in which you can go back through the article and edit and polish, making each sentence say what you want it to. Be certain it's cohesive, that the statements flow together, and that it makes sense. In addition be on the lookout for places where you can tighten your writing - where you use three words when only one will do, or where there are redundancies. Let each word, each sentence, each paragraph have good reason.
5. Submit!
After you've written your article and polished it until it shines, it's time to distribute it. Most article marketers submit to online directories - clearinghouses where specialists post articles and editors find content to publish. Although there are hundreds of online article directories, there's no need to send to more than a few. Each has its own pluses and minuses, so take some time to pick the best for your niche.
Article marketing is a invaluable free marketing strategy, but it must be used consistently- and often - for the very best results. So once you've finished one article, go back to the start and start writing your next. Keep the content flowing, and soon you'll see the consequences of your hard work. You can't buy better promotion than that!
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Now that you have a few articles under your belt and have a handle on basic techniques for promoting them, it's time to take a step up and tackle some advanced skills. These activities will take your article marketing efforts to a whole new level:
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